Web Designing

What is Web Designing?

The Internet has redefined the borders of our modern world. Big or small companies now have customers all across the globe. Small or Big businesses houses, groups and non-profit organizations are providing an infinite array of information to a widespread audience. The possibilities are endless through effective and efficient Web Design. Web Design is an art of content presentation to an end user through World Wide Web. The efficient web design helps your company in bringing enquiries that generate sales and add asset to business.

In the digital world websites emerge as a significant tool that not only help the companies to find their target audience but also help in tapping desired customers while seating remotely. Website has become the medium of communication or interaction for Business houses. You can establish your corporate identity globally and remain in contact with your customer through out day and night.

This information technology based communication design helps you to place your products to global customer with details of the placed products relatively at low cost. Websites The cost effective medium of sales and promotions make the websites as the hottest stuff of today’s generation.

Website utilizes multiple disciplines such as animation, graphics, interaction design, and information architecture while giving digital corporate identity to your business. The amalgamated features help in interacting your unknown audience in effective and efficient manner. Websites are often considered as the interactive marketing strategy to pull out the hidden customer around the global arena.

Each of the websites planned in a precise manner to cater specific need. The people who view the website for a specific reason and it is important to know exactly what they are looking for when they visit the site. A clearly defined purpose or goal of the site helps in understanding of what visitors want. It gives a way in identifying the target audience. So company, who is developing website must be precise, on the target and object oriented in  order to get maximum of what they are putting. 


The technologies being used during web designing are:

  • Markup languages (such as HTML, XHTML and XML)
  • Style sheet languages (such as CSS and XSL)
  • Client-side scripting (such as JavaScript and VBScript)
  • Server-side scripting (such as PHP and ASP)
  • Database technologies (such as MySQL, MSSQL)
  • Multimedia technologies (such as Flash and Silverlight)

Skills and techniques
From Wikipedia, the free encyclopedia

Typography
Usually a successful website has only a few typefaces which are of a similar style, instead of using a range of typefaces. Preferably a website should use sans serif or serif typefaces, not a combination of the two. Typography in websites should also be careful the amount of typefaces used, good design will incorporate a few similar typefaces rather than a range of type faces. Most browsers recognize a specific number of safe fonts, which designers mainly use in order to avoid complications.

Font downloading was later included in the CSS3 fonts module, and has since been implemented in Safari 3.1, Opera 10 and Mozilla Firefox 3.5. This has subsequently increased interest in Web typography, as well as the usage of font downloading.

Most layouts on a site incorporate white spaces to break the text up into paragraphs and also avoid centre aligned text.

Page layout
Web pages should be well laid out to improve navigation for the user. Also for navigation purposes, the sites page layout should also remain consistent on different pages. When constructing sites, it's important to consider page width as this is vital for aligning objects and in layout design. The most popular websites generally have a width close to 1024 pixels. Most pages are also centre aligned, to make objects look more aesthetically pleasing on larger screens.

Fluid layouts developed around 2000 as a replacement for HTML-table-based layouts, as a rejection of grid-based design both as a design principle, and as a coding technique, but were very slow to be adopted.The axiomatic assumption is that readers will have screen devices, or windows thereon, of different sizes and that there is nothing the page designer can do to change this. Accordingly, a design should be broken down into units (sidebars, content blocks, advert areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. As the browser does know the details of the reader's screen (window size, font size relative to window etc.) the browser does a better job of this than a presumptive designer. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it, this is usually a better and particularly a more usable display than a compromise attempt to display a hard-coded grid that simply doesn't fit the device window. In particular, the relative position of content blocks may change, but each block is less affected. Usability is also better, particularly by the avoidance of horizontal scrolling.

Responsive Web Design is a new approach, based on CSS3, and a deeper level of per-device specification within the page's stylesheet, through an enhanced use of the CSS @media pseudo-selector.


Quality of code
When creating a site it is good practice to conform to standards. This includes errors in code, better layout for code as well as making sure your IDs and classes are identified properly. This is usually done via a description specifying what the element is doing. Not conforming to standards may not make a website unusable or error prone, standards can relate to the correct layout of pages for readability as well making sure coded elements are closed appropriately. Validating via W3C can only be done when a correct DOCTYPE declaration is made, which is used to highlight errors in code. The system identifies the errors and areas that do not conform to web design standards. This information can then be corrected by the user.

Visual design
Good visual design on a website identifies and works for its target market. This can be an age group or particular strand of culture thus the designer should understand the trends of its audience. Designers should also understand the type of website they are designing, meaning a business website should not be designed the same as a social media site for example. Designers should also understand the owner or business the site is representing, to make sure they are portrayed favourably. The aesthetics or overall design of a site should not clash with the content, making it easier for the user to navigate and can find the desired information or products etc.

User experience design
For a user to understand a website they must be able to understand how the website works. This affects their experience. User experience is related to layout, clear instructions and labelling on a website. The user must understand how they can interact on a site. In relation to continued use, a user must perceive the usefulness of that website if they are to continue using it. With users who are skilled and well versed with website use, this influence relates directly to how they perceive websites, which encourages further use. Therefore users with less experience are less likely to see the advantages or usefulness of websites. This in turn should focus, on design for a more universal use and ease of access to accommodate as many users as possible regardless of user skill.

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